MARKCOM’s Management Consultancy has provided relief to many businesses and organizations of all sizes and whether they’re expanding, down-sizing or in a state of flux.

Our consultants have acted as short-term on-call subject matter experts for many of our clients. By calling in MARKCOM to complete certain assignments, clients often eliminate the need to take on additional payroll expenses and staff.

MARKCOM’s consultancy services include:

• Operational and organizational policies and procedures development
• Human Resource (HR) policy and procedures enhancement, review and upgrades
• Disaster Recovery reviews and audits
• Business Continuity plan development
• Business Risk assessments and mitigation strategy
• Project Management (short-term and long-term)
• Business Training for call centers, sales, managers and leadership seminars.

When you merge, the objective is to multiply your abilities — not your headaches. Just as critical: to generate increased profitability and reduction in cost to prove to the world the merger was natural.

Any business formed during the last century will need to transform in order to adapt to the next. The world is changing. New technology and techniques are redefining age-old trade. This change is often very painful and results in increased costs rather than benefits. MARKCOM can help manage change on an enterprise level. We assist you in pinpointing the opportunities that will steer your company down a more progressive and profitable path.

Sometimes change is not voluntary. Market conditions force change upon business, creating an even bigger challenge. MARKCOM is equally as effective a partner when change is not a choice, and we have extensive experience in assisting businesses as they adapt and evolve.

If your organization has yet to define an acquisition target, MARKCOM can assist you. We will develop a strategy and approach, cultivate unique screening criteria in order to create a shortlist of candidate companies, and will apply those criteria to a broad range of potential suitors. With our help, you’ll be able to quickly and effectively narrow down that list to a manageable pool of viable options.

No matter what stage of the acquisition process you are in, we can deliver the advice and assistance to help make sure that you make the right acquisition decision at the right valuation.

We have created business plans for numerous new and existing businesses. Our services include:

• Market and opportunity analysis
• Strategy formulation
• Idea generation and refinement
• Identification and partner selection
• Deal closure
• Project launch

With an integrated team of strategy consultants, business advisors and financial professionals, MARKCOM is uniquely positioned to drive every aspect of business plan development. Our seasoned, senior professionals have completed hundreds of business plans and will remain deeply involved in your project for the duration of the engagement.

We bring exceptional creativity and attention to detail to a wide range of corporate and community events.

We assisted our clients successfully conduct countless seminars, conferences and exhibitions by providing a complete suite of one window operation solution.

MARKCOM has been advocating for our clients’ brands long before social media exploded on the scene and will continue to do so for long after. We offer clients a flexible solution for driving brand awareness and sales through shopper engagement, demo days, event support, buyer education, school programs and, of course, through the most desirable social media portals.

In spite of the fact that this is where most customers make their final decisions, most businesses, product manufacturers and brand owners leave this vital turf completely unattended.

MARKCOM strives to ensure a strong brand statement with our highly trained national team of merchandising specialists that treat every product with individual care.

We are your customer ambassador at the last three feet.

While many organizations offer “desk-based” consulting services, there are very few that would actually do the field work for you the way MARKCOM can.

Dedicated market development managers offer the highest level of flexibility and control throughout the engagement.

We have helped in market development for countless clients by providing:

- Assistance in finding buyers, distributors, importers and dealers
- Arranging introductions with government and regulatory bodies
- Turnkey online website and social media development
- Operational setup of distribution models
- Assistance with product enhancements and packing development
- Implementation of channels
- Negotiations for retail and shelf space
- Relationship building, product training, market intelligence and sales support

This guidance leads to transformational marketing strategies for brands, products and services, increasing market penetration, as well as sales and profitability.

We can provide a comprehensive Marketing Plan or Individual Deliverables based on:

- SWOT Analysis
- Market Segmentation Approach
- Product Positioning
- Web and Social Media Strategy
- Sales Channel Strategy

The Middle East is one of the world’s most fascinating and rewarding business destinations.

It was here that some of the most significant civilizations of antiquity rose and fell and where the three great monotheistic religions – Judaism, Christianity and Islam – were born. Left behind is an astonishing open-air museum of ancient cities and historic buildings, the stones of which still resonate with the sounds of the faithful.

Collectively, the region is best known for producing and exporting oil. The oil industry does significantly impact the entire region, both through the wealth that it generates and through the movement of labor.

Most of the countries in the region have undertaken efforts to diversify their economies in recent years. In Saudi Arabia, the UAE and Turkey, for example, growth is nearly four times faster than the world average.

The Middle East is home to some of the world’s most vibrant and flourishing economies. Saudi Arabia, Turkey, Qatar, Kuwait, the UAE, Bahrain and Egypt represent a collective GDP of above $3 trillion and boast some of the highest per capita GDP ratio in the world.

Investments in education, tourism and manufacturing have assisted in diversifying the region’s economies and have resulted in major travel between the Middle East and the rest of the world. This ever-expanding flow of money, people and ideas creates a magnificent culture for new business opportunities.

Above all else, however, a visitor’s most enduring memory of the Middle East is likely to be of its people. The collective culture’s gracious and welcoming air, kindness and boundless hospitality speak of an altogether more civilized age. It would be a mistake to fall prey to the media hype and to shy away from the region. Doing so would rob you of the journey of a lifetime.